I am often asked the very same question – what marketing philosophy should I adopt? The answer is pretty obvious. It’s the one that focuses on “what do customers want and need?” This is the one that starts with the customer’s end goal – what do they want and need? A good marketing plan is one that starts with what your customers want and need, and it will get you that far.
While there are many great marketing plans out there, the most successful ones are ones that focus on the customers end goals I am of course referring to that first question above. The difference between a plan that focuses on what you want and need and one that focuses on what your customers want and need is that for the latter you will want to focus on what your customers actually want and need.
When I’m researching and writing about marketing, I really try to focus on what customers want and need because that is the most powerful thing I know. That knowledge can help me to achieve my goal, which is to help my clients reach their goals and goals, too.
The question above, and the question above, are really two different questions. The question above asks you to focus on your customers and their needs, while the question above asks you to focus on your customers and their wants. I think I’ve found a way to answer both of these questions. It’s just that I need to focus on finding a way to answer those questions that will align with my own goals.
I’ve found that the best way to tell people what their needs are is to say that I’m going to do X.
This all ties in to the way that marketing is often a “bottom up” process. When you start with a customer you want to know things like how much they plan to spend on your product, how they want it to be different than what they are used to, how they are really the most important part of your company, and how they trust you. These are all things that are important to your customers and will help you to get things done.
When you are a marketer you can either ask customers what they plan to do, or you can ask them what you plan to do. The choice matters. The best way to ask customers what they plan to do is to say, “we’re going to do X and Y. What type of X do you want to see us do?” If you ask them that, they will usually be in the position to say something.
One way to ask them what they want and need is to ask them what they want and need and they want and need. The goal is to get them to answer the question “What do you want and need?”. You can do this by asking them what they do, or by asking them what you do. People who say they want a certain type of service usually are in the position to say something about that.
The only problem with this strategy is that it’s based on a false dichotomy of what they do versus what they think they do. Just because they’re doing something, that doesn’t mean they’re doing it all the time. If you’re a salesperson, you’re selling, but how often you go to the store, or how often you go to a conference, or how often you have to do it all yourself, is irrelevant.
Customers are the real problem here. Asking them what they want and need and then figuring out how to get it is a terrible way to get results. Ask them what they want and they will tell you (usually by example, but sometimes you have to work that theory into your question and say “this is what i want”). Then, once you know what they want, follow those suggestions and be sure you do it right.