The trick is that when you’re trying to do something with a product you’re not paying attention to. I had some time off to think about the ways that the world works on other things, but I could always tell what was working.
Yes, it is true that things like marketing, sales, content, and product development just don’t happen without careful planning and effort. However, marketing is hard, and it takes a lot of work for it to even start coming together.
I think the biggest step we can take to take more of the necessary steps is to take control of the process.
A key thing to keep in mind is that it’s important to have a sense of when it’s happening, and how much it’s happening. I’ve heard of an old saying that, if you look at what happens to a movie or a TV show, you will find that it takes more than just a minute to listen to the sound of the TV show. The minute you listen to it, you can hear the music.
Another thing to keep in mind is that if you dont have control it, you can never really know what is happening. This can be especially true with marketing. If we start to rely on marketing, it may not even be a company that gets us our great marketing ideas. I don’t want to sound like a whacko, but a lot of marketing ideas that could really make a difference don’t get the time and attention that they deserve.
For example, if you put your brand on everything, you can get yourself a bunch of people who are excited about your new store, but you forget to tell them about the great marketing ideas you have. Or if you put your brand on something that people will actually buy, you are going to have people who are not interested in your amazing marketing ideas because they won’t buy your product. If you forget to mention them, they are going to run away screaming.
The problem is that marketing is a team sport. The less a company knows, the more likely they are to mess up. So it’s best to put your brand on things that will actually draw customers, and then make sure your marketing strategy is good.
The problem with under armour marketing mixes is that it is often one-sided. The companies that use these concepts tend to be the companies that are in the business of selling under armour, and the people that are using the under armour marketing mix, tend to be the people that are not in the business of selling under armour. So that’s a classic case of the people who don’t care about your marketing concept getting annoyed because they don’t want to do the work of creating a great marketing campaign.
The problem with under armour marketing mixes is that they are often one-sided. The companies that use these concepts tend to be the companies that are in the business of selling under armour, and the people that are using the under armour marketing mix, tend to be the people that are not in the business of selling under armour. So thats a classic case of the people who dont care about your marketing concept getting annoyed because they dont want to do the work of creating a great marketing campaign.
I could be wrong, but I’ve never seen a marketing mix that just isn’t interesting. It’s not that they weren’t creative enough (though the under armour marketing mix was certainly not creative enough). It’s just that these marketing mixes have become so over saturated that people just cant do much with them.
