The first thing a marketing team should do when initiating a social media campaign is to create a visual representation of the campaign.
While it’s easy to say that a visual representation is useless if it’s just a bunch of words and colors, the truth is that a visual representation can make all the difference between a complete failure and a brilliant success. It’s especially important to create a visual representation if you’re not sure about what you’re trying to achieve. For example, if you’re trying to build awareness for a new product, a good way to do this is by creating a video or infographic on the product itself.
That said, if youre not sure if youre trying to build awareness for a new product, then you need to create videos and infographics of the product itself. And if youre not sure if youre trying to build awareness for a new product, you need to create a video or infographic that shows you how you can make it happen.
You’re going to need to create both video and infographic videos because it just so happens that social media can be a great way to spread awareness for your product. As the marketing team for Blackreef, I’ve seen how easy it is to get your product into social media. Ive got a video on YouTube that shows how to get a product into Amazon and how to get a product into the Apple app store.
There you go, that was a marketing video you made. Now you need to create a video or infographic that shows how you can make it happen. If they can’t find your logo online, that’s a red flag. It means your video won’t do the trick.
When I hear about this, I always ask myself if it’s worth my time to create a video, an infographic, or an ad/promo to get people on Facebook or Twitter. I honestly believe this is the case, because as a marketing person I don’t want to waste my time on something that may or may not work.
In order to get your social media message out, you’ll need something to promote. This is where your video, infographic, or adpromo comes in. What you need to do is come up with something that will help with your social media marketing goals. Ideally, you’ll want to come up with a simple, easy-to-create infographic or video that shows what your social media audience can be accomplishing.
If you’re struggling with this, you’ll be glad I can.
