In this post, I’ll be taking a look at the field of integer marketing.
Integer marketing is the practice of creating a brand for a company’s products that is unique and stands for something. A lot of companies do this, but there is a very broad spectrum between companies that do it and those that don’t. A good example of this is Apple, who has a huge marketing department. They don’t create a brand for their computers that is unique or stands for anything.
The problem is that the “buy” button is a lot like a product button. When you click on the button and it appears, in the field of “buy” you are asking the user for a product. And in this case you look at the product and if the user is happy with what the product is supposed to do, then you are not looking at the product.
Of course, this is a problem because it’s also a marketing problem. The problem is not that the product doesn’t do what you want, but that the user didn’t know what you wanted. This is the problem that can be solved by having a very clear message and asking the user what they want. You can also ask them how they want the product to be used and offer to show them the right way to use it.
This is where the “what the user wants” part comes in. You can’t just tell them what to do and hope for the best. You have to be very clear about what you want before you ask them. One way to do this is to offer a wide range of options with a clear path in between. Another way is to offer an easy-to-use, step-by-step instruction guide.
The problem with this is that you can do it too well. We know that people don’t want to be spoon-fed but when you can offer them so many options that they don’t know what to do, they are going to find themselves on the wrong path and end up with a bad experience. You have to be very clear about what you want before you ask them.
I feel like you could do better. I always tell my clients that they need to be very clear about what they want before they ask a question because the best way to get it answered is through the lens of their own experience. If you want to ask someone, “What would you like to do with the money?” you can’t just say “I don’t know.” You have to go and learn what they want to do with it.
The way to get things done is to ask. It sounds like you’re working with people who aren’t so clear on what they want and how they want to pay for it.
I’ve had a few clients ask me, “Well, I don’t know what I want to buy. What would you recommend I do? I have no idea.” And I usually say something like, “How about I just make my best guess?” The more you know about what you want, the better you’re able to talk to people about it.
People who are just looking for a quick dollar and don’t really know the context of what they want probably aren’t going to be interested in learning about the product a little better. They’re far more likely to buy it just because they think they can get it cheaper somewhere else. The internet is full of companies that will sell you something for a small upfront fee, but then put it in a box that you can’t open and never see or use.
