For those who are reading this book, I’m sure you are nodding your head, thinking, “I know this book!” I think most of you are right! I also agree that when it comes to email marketing, it is the email that is the most effective. As you are probably already aware, the majority of people who respond to a marketing email are in the wrong place at the wrong time.
Email marketing is the simplest of all marketing channels. The most basic of the marketing tasks is to send a message to someone that you know they’ll respond to. People who don’t respond to the first message get nothing. People who don’t respond to the third message get nothing. And those people who don’t respond to the fourth message get nothing.
The way to maximize the number of people who respond to your email marketing is to send it as frequently as possible. The more emails you send in an hour, the higher your chances of getting a response. The better the email you send, the quicker you get responses. The easier it is to build your list, the more likely you are to get a response.
It’s important to get as many of these messages in as quickly as possible. But if you send too many emails in one day, you risk forgetting to send the next one. In fact, most people who get the 1st, 2nd, or 4th message never respond to the 5th message. They spend the time looking at their inbox to see who they can send another email to.
The best email marketing book is always the one you send at the right time. If you send an email to a prospect the day after the sale, you’ll probably get a reply by the time the prospect gets around to reading your email. If you send the email two days after the sale, you’ll probably get a response by the time the prospect gets around to reading your email.
The best email marketing book is sent to prospects right after the sale. This book will help you see what the prospects are interested in, and what you can do to get them to buy what you’re selling. It’s not about using your email list as marketing material for your products. It’s about understanding what people want and why they would want it.
What do you get when you email marketing? Well, you might actually get one thing, and that thing is a prospect who reads your email. That’s an extremely important thing because it shows a high likelihood that email marketing is something the prospect will want. Also, for this book it’s important to recognize that the prospect can be an important part of your email list.
Ok, so if you’re serious about email marketing, you might be interested in this book which tells you all about email marketing basics. Its about understanding what you want to get out of your emails, and what you’re sending in it. Its also about understanding that emails are just messages. They don’t have to be something the prospect will want.
The most important thing to remember is this: email marketing is not about getting a large number of people to respond to your emails or buy something from you. That is what you do, it is not what you expect your emails to be doing.
Email marketing is an expensive, time consuming, and effort-intensive operation. You want to be able to measure your success along with the rest of your business. The best way to do that is by analyzing your emails, your landing pages, and your conversion rates. The better you know what your customer is looking for, the better you can create marketing materials that are both effective and attractive to them.
