I worked for a number of years as a chief marketing officer (CMO) at a company that was an extremely customer-centric organization. During my time there, I learned that great customer relationships are the key to creating sustainable growth for your business. My CMO salary has grown steadily since I started, and I have been fortunate to gain many additional titles over the years.
In this chapter, I share some of the most obvious ways you can use your company’s brand as a marketing tool.
The idea is not to make money from your brand, but rather to make a living from it. I would say that it is the most critical part of any business, and without it, your business is doomed to failure. Of course, it is hard to earn money, and it is much easier to make a killing off your brand than it is to make money.
If your product is a product, your marketing is a marketing. If your company is a brand, your marketing is your brand.
If you are serious about building a brand, you must spend a lot of time and money on building a brand. You must spend money on promoting your brand. You must spend money on creating your brand identity. You must spend money on building your brand voice. You must spend money on establishing the right message and tone that your customers want to hear. You must spend money on developing your brand reputation.
The main reason for the lack of a website that you can build on is that you aren’t making a lot money but being a passive consumer. You can build on the idea of building a brand yourself if you want to. You don’t need to build a website. There are good reasons to build a brand on YouTube, YouTube, Facebook, and other sites.
You could say that all businesses are passive consumers. However, the best brands are the ones that are constantly pushing the envelope and doing things that other businesses simply can’t do. When you build a brand you make it a little more personal. You make it fun to communicate with your customers. You make it personal. With a business, you don’t actually make money, but your customers make money, and that’s why you’re successful.
In order to make any kind of impact, you have to offer something that people want. When you build a brand you can offer a product or service that people don’t know about yet. Maybe they don’t know what they want yet, and because they don’t know what they want you can give it to them. It does have to be something that makes them feel at home, but it also has to be something that they can relate to.
At the core of advertising is the idea of a product or service. This idea then is put to use in all sorts of ways, from marketing to retail. In the old days, advertising was mostly done by advertising agencies who would pay people to put ads on the sides of cars, trucks, and buses. The problem was that the ads weren’t very effective.
Then there was the idea of having an advertising company that worked for you. This was where the idea of advertising as a marketing tool came from. This advertising company would work for the advertiser on a day to day basis, and would be paid based on the effectiveness of their ads. In the past, this was all done by advertising agencies. The problem with agencies, though, was that they were too much of a business. They were too hard to get rid of and too expensive to maintain.
