This is one more example of just how helpful these tools can be. They help to clarify the questions that are important to the public and the staff that use the program. I think it is also important to note that these types of tools are not a replacement for communication with your customers, but rather a tool that assists in that communication.
To be honest, I am not a big fan of the term “assist marketing staff,” but it is the one that has the most applicability in this case. The assist marketing staff is a group of marketing staff that has been given the task of helping you connect with your customers. The goal is to be able to help your customers connect with each other and build a relationship that is mutually beneficial.
A lot of marketing staff tend to be a bit on the defensive when it comes to this topic because they are used to talking to customers. They don’t know what it is they are talking about when they are talking to customers, and this can lead them to make some really bad decisions. However, the assist marketing staff is not to be used as a substitute for communication.
We have many marketing resources here on the team, and they are all great. They are just not the right people to talk to, and they can get very defensive when they do. Even if you have a sales person on your team, you will still need to talk to them. They are the ones who are going to be dealing with your customers. So get on the phone with them, not the other way around.
Here’s something to think about: How do you feel if you are having a difficult conversation with your marketing manager and they ask you to explain what your sales mean? If you can’t answer them, you’re going to have a really hard time justifying the work you’ve put in.
I have to agree. I remember a very similar situation in college. I had a sales manager on my team, but he was always so defensive and was so quick to say that he was not the right person for the job. He was like he was just a salesman with no sales experience. I was like that was a bad thing, but he had just been a salesman for years and had never had a sales position.
To your point of view, this is a great example of how a company needs to get into the right mix of personality to run its business. I have a company that I have worked for for almost ten years while a customer, but I think it will be more successful if they are able to find a good team person with the right personality.
It’s like having a salesperson you don’t know who you are talking to. But if you work that way, you will get to know them. I have been with a company that had about five salespeople on their payroll. They were all the same. They didn’t know who they were talking to. That was fine and dandy, but they were just people who worked for the company. When you are in sales, you don’t know who you are talking to.
The problem with salespeople is that they are all the same. There is no personality. It’s all just sales. So if your salesperson isnt really there to sell the product, you have nothing to talk about.