The idea of “aspire marketing” is to help you get the most out of your marketing efforts by using the power of self-awareness to make quick, informed, and actionable decisions.
The name itself is an acronym, which stands for “are you aware?” and is used as part of the marketing and advertising game. In essence, it means that if someone is already aware of a problem, you can look at them about it and see if they have a solution you might be interested in.
The best example of aspire marketing that I can think of is how Google used to help people avoid unwanted ads. Back in the days when it used to be you had to pay a fee to have your ads run on Google, if you were paying the fee your ads weren’t going to be shown on the search results. Nowadays, if you’re paying to have your ads show up on Google, then you’ll get them right there, right on the first page.
We know that Google loves to help people avoid unwanted ads, and it does this by displaying ads that are likely to get clicked, or will at least make you feel more comfortable. But it doesn’t show you ads that will make you feel bad about yourself. In this instance, the ads are actually “offers” for subscriptions to the magazine. You can buy the subscription, and then you’ll get a banner ad for the magazine on your Google Search page.
Its not so much about being free as it is about feeling like you are. You know, the feeling that Google provides to its users. After all, the Google that you are on isnt really your own. The people who are on it are working for Google, and theyre doing it so Google can use their info to make more money.
So, it seems, that as long as you are using Google, you are doing something good. In this case, the ads are free, but are still something that you can use to make money. The advertiser is essentially paying for the ads, and then the Google users are getting free info. It’s like a subscription model, but without having to pay for it.
This is an ingenious idea, and you can imagine the advertiser who has their site set up as Google AdSense would be glad to give you that data. As long as you are on Google, you are paying for the ads, but you can use it for your own profit.
If it works, it works. If not, it doesn’t.
For years, Google has been making money from people who search for information on its services. As of late, this model has been expanded to include other services, like the Google Books app and Google Sites, which are basically similar to AdSense. That’s great, but here’s a catch: Google is not paying users for these services, only the advertiser. It’s a model that could be abused.
If you want to make money from ads, the ads are the way to go.