It is my understanding that the word “self-aware” isn’t really a thing to use in the marketing context. It is more an attitude or a habit, and the word has more to do with what you can do right now as a consumer than what you can do wrong tomorrow.
The word self-aware in marketing is a relative term, used to describe things that are not yet aware of themselves. For example, if you’re eating a banana, you’d likely use self-aware in the sense of “I’m eating a banana,” but in the sense of “I’m already aware that banana is delicious.
In the case of the banana, as a consumer you have no idea what you ate yesterday, but you know that it is delicious. To people who are self-aware, what they ate yesterday isnt in the same category.
This is why a company like Coca-Cola is called a “fountain of youth”. The “banana” in the drink has been in existence for centuries, but theyve always known this one is delicious. Theyve known that its the fruit in the drink that is the sweetener, but the company that made the drink didnt even think about it that way.
The marketing message that we are all supposed to understand is that we are all about the business of buying stuff that we love. When most of us are presented with this message we tend to take it for granted because we can always just ignore the fact that the drink does not contain the fruit that makes it tasty.
The marketing message that we are all about the business of buying stuff that we love is often presented as a simple, if seemingly obvious, statement. The idea is that buying stuff we love involves buying stuff that brings happiness and satisfaction to us. Of course, it’s the same as saying all of our clothes are made of cotton, but the same marketing message is used to sell everything from shampoo to toilet paper.
This is an oversimplification of the reality of the world in which we live, but it really is a good indicator of how things are being marketed to us. Our culture is focused on getting us to buy stuff we love, even if we don’t really like it (or don’t even want it). In fact, our culture’s obsession with things we love is one of the reasons that we’re not as connected to the real world as we need to be.
That is the way it is in the real world, too. We have to have products that are good, and if they aren’t good, we don’t buy them. So, the marketing message is: “If you don’t like it, buy it! And if you want to be a big-time fashion designer, you need to be good at it.
This is why I think it is important to create a brand that is both cool and useful. If you are the type of person who likes to buy stuff you dont actually need or even want, then you will end up spending more money than you realize. A great way to stay on top of this is to have a product or service that is good (at least in theory) and at the same time, be able to get people to buy it.
In the end, I think the best marketing strategy will be to have a brand that is both fun and powerful that people want it to be. I think that a brand that is great at social engineering or designing for the masses is the one that will lead to a lot of buzz in the market.